Product Marketing Insights from the
World’s Leading Experts
 42 Rules of Product Marketing is a collection of product marketing wisdom and insights from 42 experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.
In this book, you’ll learn ways to:
- Craft the right positioning and messaging for your prospective customers
- Communicate with your customers in terms that are meaningful to them.
- Use the web and social media to have two-way conversations with your customers
- Use web analytics to understand customer interest
- Work effectively with sales and sales channels to manage leads and drive revenue
- Become recognized in your company or organization
- Discern a prospect’s digital body language from web interactions
- Understand the new rules of public relations
Best of all, it was written with the busy product marketer in mind. Each rule is kept to two pages and designed to stand on its own. The rules can be read in any order. In less than five minutes a day, you can learn from 42 of the best product marketing managers in the world. Whether you are a seasoned, experienced product marketing manager or are just starting out, the 42 Rules of Product Marketing will help you to work more effectively and produce greater returns for your company.
The fact that these experts are willing to share their expertise is a clear indication of their confidence and conviction. These are the “rules of the road” when it comes to product marketing. Ignore them at your peril.
If you are just starting out, or looking to get promoted, change jobs or industries – this book is the gift that keeps on giving. There might some thing you know, but aren’t actively doing. There are definitely some ideas in here that will inspire you to try something new. 42 Rules of Product Marketing is an invaluable read as it will help you catapult your success as a product marketer.
Here’s what they are saying:
"Regardless of your role, organization or background, you will gain new insights and ideas on how to improve the effectiveness of your product marketing activities." Ken Horner, Vice President of Business Development, Calgary Scientific Inc.
"42 Rules of Product Marketing is an excellent compilation of easy-to-read marketing tips that cover state of the art marketing practices." Mike Freier, President, Silicon Valley Product Management Association
"Powerful but concise book that pulls together the insights, experience and wisdom of over 40 product marketing professionals with excellent advice for both consumer and business products." Therese Padilla, President, Association of International Product Marketing Management
You owe it to yourself to buy this book.
Order your copy today receive these bonus gifts – free!
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